Master Pinterest Marketing with Tailwind: A Comprehensive Guide

Pinterest stands as one of the most powerful and influential image-sharing social media platforms globally. Boasting over 400 million active users, it offers an unparalleled opportunity for businesses to promote their brand and engage with a vast audience. Leveraging the power of Pinterest combined with the automation and analytics capabilities of Tailwind can significantly enhance your marketing strategy. In this guide, we will walk you through the essential services we offer to optimize your Pinterest presence using Tailwind.

Create and set your Pinterest and Tailwind Profile

The foundation of a successful Pinterest marketing strategy begins with a well-structured profile. Our team will:

• Create and Optimize Your Pinterest Profile: We ensure your profile is set up correctly, complete with an engaging bio, relevant keywords, and a professional profile picture.
• Tailwind Profile Integration: Seamlessly integrate your Pinterest account with Tailwind to streamline your pinning process and maximize efficiency.

Create Niche-Relevant Boards and Unique Pins via Canva

Effective content creation is pivotal in capturing your target audience's attention. We specialize in:

• Creating Niche-Relevant Boards: Curate boards that align with your business niche, enhancing your visibility and attracting the right audience.
• Designing Unique Pins Using Canva: Utilize Canva to design eye-catching and unique pins tailored to your brand’s aesthetic, increasing the likelihood of engagement and shares.

Daily Pinning and Rich Pin Setup

Consistency and enhanced pin functionality are key to maintaining an active and engaging Pinterest presence. Our services include:

• Daily Pinning: Regular pinning to keep your profile active and continuously visible to your audience.
• Rich Pin Setup: Implement Rich Pins to provide additional context about your images, which helps drive more traffic to your website.

Create Idea Pins (As a Slide Video)

Idea Pins, formerly known as Story Pins, are a dynamic way to engage users. We will:

• Create Engaging Slide Videos: Develop Idea Pins that tell a story or present information in an engaging slideshow format, boosting user interaction and retention.

Increase Brand Awareness

Raising your brand’s visibility on Pinterest is crucial for long-term success. Our strategies include:

• Optimizing Content for Discoverability: Use keyword-rich descriptions, hashtags, and strategic pinning to increase your content’s discoverability.
• Collaborations and Influencer Partnerships: Partner with influencers and collaborate with other brands to expand your reach and gain credibility.

Re-pin Other Popular Pins to Get More Audience Attention

Curating content from other users can amplify your reach. Our approach involves:

• Identifying Popular Pins: Research and identify high-performing pins in your niche.
• Strategic Re-pinning: Re-pin these to your boards to attract followers who are already engaging with similar content.

Adding Pins to the Boards from Your Website or Store

Driving traffic directly from Pinterest to your site is essential. We focus on:

• Pinning Website Content: Regularly add pins that link back to your blog posts, products, or services, ensuring a steady flow of traffic from Pinterest to your website.
• SEO Optimization: Optimize these pins with keywords and compelling descriptions to enhance their visibility.

Schedule Pins on Tailwind

Maximizing your reach requires strategic scheduling. We offer:

• Tailwind Scheduling: Use Tailwind to schedule pins at optimal times when your audience is most active, ensuring maximum engagement.
• SmartQueue Technology: Leverage Tailwind’s SmartQueue to automatically select the best times to publish your pins based on analytics.

Create and Optimize the Tribe/Community

Building a community around your brand on Pinterest can drive significant engagement. Our services include:

• Creating Tailwind Tribes: Establish and manage Tailwind Tribes (now known as Communities) focused on your niche, fostering a collaborative environment where members share and promote each other’s content.
• Optimizing Tribe Engagement: Regularly contribute valuable content to the Tribe, encourage participation, and monitor performance to ensure the community remains active and beneficial.

Set up Smart Loop

Smart Loop is a powerful tool for maintaining a consistent pinning schedule. We will:

• Implement Smart Loop: Set up Smart Loop to automatically re-share your best-performing content at regular intervals, keeping your boards fresh and engaging.
• Tailwind Analytics: Use Tailwind’s analytics to track the performance of your loops and adjust strategies for optimal results.

Submit Weekly Activities Report

Transparency and accountability are at the core of our services. You will receive:

• Comprehensive Weekly Reports: Detailed reports on all activities, including pin performance, engagement metrics, and growth statistics.
• Strategic Recommendations: Insights and suggestions for further optimization based on the weekly data.

Contact Us to Get Started

Ready to elevate your Pinterest marketing strategy with the power of Tailwind? Contact us today to get started and watch your brand grow!